If you missed the April 13 webinar or would like to experience it again, you may replay the webinar, download the presentation, and read a summary of the Q & A session.

Our participants got a sneak peek into findings from MDR's just-released research, Email Trends in the Education Market 2011, the fifth annual report on how educators and marketers are using email today.

Attendees heard what thousands of teachers, administrators, and college faculty are saying about email access on mobile devices, prospecting email campaigns, frequency of email received, and purchasing behaviors.

They also got an update on the current educational prospecting email performance benchmarks, such as average open, click, and opt-out rates, and best practices that education marketers should consider in planning and implementing successful email campaigns in the future.

Plus...Keeping pace with the changes. Participatants heard about email churn and deliverability and how these factors can affect your campaign performance.

Christopher Ziemnicki
E-Marketing Solutions Leader, MDR