If you missed the May 25 webinar or would like to experience it again, you may replay the webinar and download the presentation.

Participants heard from three seasoned database marketing experts who presented proven, easy-to-implement strategies to increase marketing ROI with their customer files:

• Simple tips and best practices can significantly increase customer file ROI
• A recency, frequency, and monetary (RFM) strategy will help you find your best buyers
• Implementing low-cost, high-impact data modeling can drive new business prospecting plans

Our expert panel included:

Chuck Romans
Vice President of Product Development, MDR

Mike Stone
Consultant, Analytics, Acxiom

Bob Stimolo
President and Founder of School Market Research Institute, Inc.

Learn more about our panelists >>