If you missed the October 15 webinar or would like to experience it again, you may replay the webinar and download the presentation slides.

Building brand and community through a dialog with customers and prospects is at the heart of social media. With 60% of marketers adding social media to their marketing plans, now is the time to get started on your plan for the education market.

Two education and social media experts provided an overview of social media; why it's important to your business; and how you can use it to interact with customers, boost marketing results, and grow your business.

They also provided insight into how to measure the success of your social media program and what tools are available to help you measure your success.