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| Buyers at School | ||||||
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Reach educators at school who have opened, read, and responded to direct mail offers. This file contains 1.4+ million educators by name identified as direct mail buyers by top U.S. publishers and suppliers of educational products. Buyer names are selectable by 300+ job functions and by numerous buyer and demographic selections. Choose from the selections shown here, or call your MDR Representative for a complete list of our offerings. |
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| Buyers at School | |||||
| School Buyer Type Selections | Total | Elementary | Middle/ Jr High |
Senior High |
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| Multibuyers | 484,541 | 366,661 | 51,838 | 43,175 | |
| Book Buyers | 298,461 | 212,293 | 34,402 | 35,750 | |
| Classroom Materials Purchasers | 145,598 | 102,187 | 21,032 | 14,611 | |
| Software Buyers | 22,956 | 12,290 | 4,386 | 4,735 | |
| Educators as Sales Agents | 98,351 | 72,461 | 10,863 | 8,704 | |
| Video/Multimedia Buyers | 82,592 | 33,297 | 17,673 | 26,655 | |
| Recency of Purchase | |||||
| + Past 6-Month Buyers | 128,832 | 90,955 | 15,641 | 14,614 | |
| + Past 12-Month Buyers | 214,762 | 146,173 | 28,444 | 28,084 | |
| Buyers by DRI | High DRI Schools |
Medium-High DRI Schools |
Medium DRI Schools |
Medium-Low DRI Schools | Low DRI Schools |
| School Administrators | 40,614 | 38,815 | 35,264 | 27,147 | 8,945 |
| Principals | 17,177 | 13,681 | 11,843 | 9,821 | 3,854 |
| Assistant Principals | 3,161 | 3,679 | 3,704 | 2,862 | 860 |
| Librarians | 13,220 | 14,157 | 13,593 | 10,411 | 3,188 |
| Guidance Counselors | 7,410 | 7,548 | 6,333 | 4,237 | 1,095 |
| Teachers | 313,673 | 295,290 | 240,388 | 148,733 | 33,501 |
| Buyers at School | Total Buyers |
Elementary Buyers |
Middle/Jr High Buyers |
Senior High Buyers |
|
| School Administrators | 150,785 | 91,546 | 23,671 | 25,073 | |
| Principals | 56,376 | 38,866 | 6,750 | 5,802 | |
| Assistant Principals | 14,266 | 6,958 | 2,978 | 3,506 | |
| Librarians | 54,569 | 32,063 | 9,056 | 10,363 | |
| Guidance Counselors | 26,623 | 14,193 | 4,949 | 5,576 | |
| Teachers | 1,031,585 | 697,228 | 130,142 | 150,946 | |
| Grade-Level Teachers | Total Buyers |
Elementary Buyers |
Middle/Jr High Buyers |
Senior High Buyers |
|
| Pre-Kindergarten | 13,894 | 12,403 | 28 | 37 | |
| Kindergarten | 94,523 | 90,219 | 61 | 22 | |
| Pre-First Grade | 451 | 434 | -- | -- | |
| Grade 1 | 105,742 | 101,552 | -- | -- | |
| Grade 2 | 102,316 | 98,411 | -- | -- | |
| Grade 3 | 91,693 | 88,065 | -- | -- | |
| Grade 4 | 75,534 | 71,805 | 404 | -- | |
| Grade 5 | 64,533 | 58,784 | 2,854 | -- | |
| Grade 6 | 42,137 | 21,129 | 18,465 | -- | |
| Grade 7 | 29,553 | 6,876 | 20,533 | 782 | |
| Grade 8 | 28,546 | 6,983 | 19,662 | 720 | |
| Grade 9 | 4,902 | 52 | 409 | 4,062 | |
| Grade 10 | 3,247 | -- | -- | 2,989 | |
| Grade 11 | 3,302 | -- | -- | 3,062 | |
| Grade 12 | 3,000 | -- | -- | 2,743 | |
| Subject Area Teachers | Total Buyers |
Elementary Buyers |
Middle/Jr High Buyers |
Senior High Buyers |
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| Art | 9,147 | 4,297 | 1,606 | 2,343 | |
| + Art Dept Chairs | 737 | 85 | 114 | 453 | |
| Computer Science | 33,335 | 20,985 | 4,725 | 5,472 | |
| + Computer Science Dept Chairs | 287 | -- | 7 | 220 | |
| English and Reading | 122,988 | 43,976 | 33,768 | 37,336 | |
| + English Dept Chairs | 7,337 | 297 | 1,680 | 4,651 | |
| + English/Language Arts | 74,637 | 11,201 | 25,506 | 32,425 | |
| + Reading | 35,964 | 19,033 | 11,779 | 3,206 | |
| + American Literature | 1,461 | 143 | 58 | 1,076 | |
| + Humanities | 1,016 | 125 | 248 | 516 | |
| + Journalism | 3,294 | 24 | 289 | 2,615 | |
| + Literature | 6,357 | 586 | 897 | 4,282 | |
| + Reading First Coordinators | 1,369 | 1,331 | -- | -- | |
| + Reading Recovery | 3,458 | 3,362 | 1 | -- | |
| + Reading/Literacy Coaches | 4,385 | 3,620 | 392 | 238 | |
| + Remedial Reading | 13,856 | 10,503 | 1,679 | 1,001 | |
| + Speech/Debate | 3,529 | 52 | 371 | 2,700 | |
| + Spelling | 654 | 351 | 144 | -- | |
| + Writing/Composition | 5,381 | 514 | 618 | 3,744 | |
| + AP English | 1,993 | 1 | 6 | 1,848 | |
| Fine Arts | 4,069 | 317 | 706 | 2,629 | |
| + Fine Arts Dept Chairs | 296 | 10 | 23 | 221 | |
| Foreign/World Languages | 16,592 | 2,930 | 3,065 | 9,107 | |
| + Foreign/World Languages Dept Chairs | 1,549 | 34 | 157 | 1,174 | |
| Mathematics | 49,735 | 14,191 | 16,007 | 15,123 | |
| + Mathematics Dept Chairs | 4,376 | 271 | 1,188 | 2,482 | |
| + Mathematics | 33,485 | 10,075 | 13,108 | 7,302 | |
| + Pre-Algebra | 2,600 | 106 | 1,468 | 785 | |
| + Algebra | 9,429 | 305 | 2,155 | 6,038 | |
| + Pre-Calculus | 1,372 | 1 | 4 | 1,164 | |
| + Calculus | 1,853 | -- | 1 | 1,634 | |
| + General Math | 1,603 | 155 | 737 | 585 | |
| + Geometry | 4,686 | 29 | 279 | 3,719 | |
| + Math Coaches | 1,058 | 844 | 103 | 69 | |
| + Remedial Math | 4,725 | 3,208 | 724 | 446 | |
| + Trigonometry | 1,143 | 1 | 4 | 1,001 | |
| + AP Mathematics | 805 | 3 | 8 | 731 | |
| Music | 7,562 | 4,235 | 1,372 | 1,189 | |
| + Music Dept Chairs | 392 | 88 | 71 | 195 | |
| Physical Education | 19,555 | 6,701 | 4,999 | 6,118 | |
| + Physical Education Dept Chairs | 1,211 | 127 | 260 | 731 | |
| Science | 63,704 | 9,267 | 19,408 | 29,826 | |
| + Science Dept Chairs | 6,450 | 286 | 1,523 | 3,962 | |
| + Science Coaches | 514 | 361 | 37 | 57 | |
| + Biology | 13,620 | 68 | 736 | 11,463 | |
| + Chemistry | 8,184 | 15 | 163 | 7,050 | |
| + Earth Science | 4,174 | 189 | 1,130 | 2,302 | |
| + Environmental Science | 1,577 | 11 | 90 | 1,300 | |
| + General Science | 4,849 | 362 | 2,240 | 1,902 | |
| + Human Anatomy/Physiology | 1,672 | 2 | 3 | 1,447 | |
| + Life Science | 2,199 | 98 | 880 | 1,013 | |
| + Physical Science | 4,126 | 83 | 802 | 2,823 | |
| + Physics | 4,891 | -- | 118 | 4,119 | |
| + AP Science | 1,720 | 2 | 11 | 1,565 | |
| Social Studies/Social Sciences | 40,186 | 7,277 | 14,629 | 14,819 | |
| + Social Studies Dept Chairs | 3,391 | 143 | 871 | 2,111 | |
| + Social Studies | 24,705 | 6,284 | 11,540 | 5,095 | |
| + Civics/Government | 3,369 | 45 | 278 | 2,630 | |
| + Economics | 2,143 | 9 | 41 | 1,910 | |
| + Geography | 2,859 | 335 | 876 | 1,355 | |
| + Psychology | 1,176 | -- | 10 | 1,077 | |
| + Religion | 1,411 | 663 | 26 | 370 | |
| + Sociology/ Anthropology | 759 | -- | 7 | 699 | |
| + State/Local History | 632 | 29 | 274 | 229 | |
| + U.S. History | 8,013 | 248 | 1,730 | 5,137 | |
| + World History/Culture | 4,174 | 99 | 688 | 2,913 | |
| + AP Social Studies | 776 | 5 | 5 | 713 | |
| Special Education/ Special Needs | 131,812 | 79,315 | 23,007 | 21,862 | |
| + Special Education/ Special Needs Dept Chairs | 3,554 | 767 | 992 | 1,499 | |
| Career & Technical Education | 22,495 | 1,247 | 3,822 | 14,896 | |
| + Career & Technical Education Dept Chairs | 581 | 1 | 46 | 454 | |
| Last update 7/08 | |||||
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