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College Buyers = Hot Prospects
Reach these known college buyers with supercharged lists from MDR. This is a great way to improve your response rate and your bottom line.
Choose from the selections shown here, or call your MDR Representative for a complete list of our offerings.
| College Buyers at School |
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| Administrators and Faculty |
| Total |
| Deans and Administrators |
19,939 |
| Department Heads |
8,812 |
| College Librarians |
2,950 |
| Agriculture Faculty |
1,005 |
| Communications Faculty |
4,501 |
| Education Faculty |
12,709 |
| English Language and Literature Faculty |
3,709 |
| Fine and Applied Arts Faculty |
2,819 |
| Foreign Languages and Literature Faculty |
887 |
| General Studies Faculty |
3,449 |
| Interdisciplinary Studies Faculty |
5,363 |
| Mathematics Faculty |
2,082 |
| Natural and Physical Sciences Faculty |
8,943 |
| Physical Education Faculty |
1,812 |
| Social Sciences Faculty |
22,315 |
| Vocational Education Faculty |
4,128 |
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| Buyer Type Selections |
| Total |
| All Buyers at College |
80,394 |
| Book Buyers |
11,012 |
| Video/Multimedia Buyers |
3,759 |
| Classroom Materials Purchasers |
3,418 |
| Software Buyers |
698 |
| Multibuyers |
8,787 |
| Recency of Purchase |
| + Past 6-Month Buyers |
550 |
| + Past 12-Month Buyers |
2,416 |
|
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| College Buyers at Home |
|
| Buyer Type Selections |
| Total |
| All College Buyers at Home |
415,992 |
| Multibuyers |
740 |
| Seminar Attendees |
678 |
| Book Buyers |
2,966 |
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| Demographic Selects |
| Total |
| Age (Order within specified ranges only.) |
| 18-34 |
19,946 |
| 35-44 |
63,298 |
| 45-54 |
103,813 |
| 55-64 |
111,267 |
| 65+ |
49,720 |
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| Gender |
| Male |
18,722 |
| Female |
11,787 |
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| Telephone Numbers |
54,449 |
|
| Household Income (Order within specified ranges only.) |
| Under $15,000 |
20,292 |
| $15,000-$24,999 |
24,054 |
| $25,000-$34,999 |
28,624 |
| $35,000-$49,999 |
52,051 |
| $50,000-$74,999 |
83,746 |
| $75,000-$99,999 |
69,864 |
| $100,000-$149,999 |
76,628 |
| $150,000+ |
60,671 |
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| Neighborhood Selects |
|
| LifestyleNE Indicator |
| Total |
| Urban |
1,409 |
| + Urban Uptown |
903 |
| + Midtown Mix |
330 |
| + Urban Cores |
176 |
| Suburban |
3,050 |
| + Elite Suburbs |
819 |
| + The Affluentials |
1,087 |
| + Middle Burbs |
700 |
| + Inner Suburbs |
444 |
| Second City |
2,151 |
| + Second City Society |
430 |
| + City Centers |
934 |
| + Micro-City Blues |
787 |
| Town and Country |
3,727 |
| + Landed Gentry |
1,064 |
| + Country Comfort |
887 |
| + Middle America |
725 |
| + Rustic Living |
1,051 |
| Last update 7/08 |
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