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The Largest At-Home List Available for the Education Market!
MDR's Educators at Home is the way to reach confirmed educators at their home address. This newly expanded file includes both compiled and response names combined with MDR's best-in-class information. Educators at Home offers the most complete coverage and access to teachers and professors where they live through their mail and email addresses.
Create Responsive, Targeted At-Home Campaigns
Our unique, proprietary matching process allows us to link nearly 70% of our Educators at Home names to a K-12, higher education, public library, or day care institution. This linking process offers the largest opportunity for targeting educators by institution level, job title or college specialty, new to the job, and household demographic and buyer selections available anywhere. MDR's Educators at Home gives marketers more choices to target more prospects for their products and services.
| MDR's Educators at Home |
| |
Total |
Total
With Email |
Total Buyers |
Buyers
With Email |
| K-12 Personnel |
1,833,769 |
658,547 |
580,466 |
226,452 |
| College Personnel |
415,992 |
119,770 |
10,339 |
4,301 |
| Public Library Personnel |
811 |
315 |
811 |
315 |
| Day Care Personnel |
4,145 |
1,633 |
4,127 |
1,629 |
| All Other Names |
— |
— |
869,005 |
300,508 |
| Total |
3,224,155 |
1,097,800 |
1,464,748 |
533,205 |
Optimize Sales to Educators at Home
Reaching educators at their home address by mail and email gives marketers new opportunities to reach prospects and customers during school breaks, over the summer, and with consumer offers. Educators at Home is a powerful file for classroom material offers, professional development opportunities, and travel programs as well as more consumer focused products, including financial services, subscription and membership offers, restaurant and bookstore discounts, and electronic and technology goods.
| Offer/Program |
Timing |
| Classroom Materials and Supplies |
Late Spring, Early Summer, Summer, Back to School |
| Professional Development |
Spring, Fall |
| Credit Card, Financial, Investment, or Insurance Services |
Year-Round |
| Magazines, Clubs, Associations, Trade Books |
Year-Round |
Call your MDR Representative at 800-333-8802 to add Educators at Home to your marketing mix.
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Attractive New Pricing!
Lists ..... $72/M
Email ...$250/M
All Educator at Home Prices |

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Teachers are consumers too!
And highly attractive consumers who...
• Are well-educated
• Have excellent credit
• Have higher-than-average spending habits
• Spend over $155 billon annually on personal goods and services, from computers to travel to credit cards |
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