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Early Childhood

Building Blocks for Marketing Success!

With over 84,000 day care centers, 88,000+ day care directors, and more than 220,000 pre-kindergarten through third grade teachers, the demand for early childhood products and services has never been greater. Choose from the selections shown here, or call your MDR Representative for a complete list of our offerings.
Early Childhood pdf
Early Childhood Excel file
Early Childhood
Day Care Center Selects
Special Types Centers High DRI
Centers1		 Directors Pre-K/K
Teachers
All Day Care Centers 90,312 29,452 88,359 11,080
Church/Synagogue Centers 9,490 6,315 11,379 1,932
College/University Based 914 353 1,082 250
Employer (Corporate) Sponsored 363 138 520 66
Family Day Residences (With 10+ Children) 4,819 1,835 3,186 243
Federal Based 309 118 408 67
Head Start Centers 6,431 2,186 6,275 1,162
Hospital Centers 494 200 636 71
Military Based 149 37 201 21
Montessori Centers 2,019 866 2,116 364
Salvation Army 145 61 151 20
YMCA/YWCA Centers 3,062 847 3,061 174
Independent Centers 23,801 11,830 30,758 4,806
Unclassified 33,168 3,718 21,735 1,166
Day Care Chains/Centers Centers High DRI
Centers1		 Directors Pre-K/K
Teachers
All Day Care Chains 4,569 710 6,458 721
American Child Care Centers 91 41 105 8
Bright Horizon 119 7 139 18
Children's Discovery Centers 118 33 167 28
Children's World 505 118 789 46
Childtime Learning Centers 224 12 370 27
Goddard 161 11 153 29
Kiddie Academy 117 12 133 9
Kids R Us 99 23 112 3
KinderCare 1,130 20 1,804 208
La Petite Academy 570 2 921 148
New Horizon 124 47 172 25
Primrose 122 11 118 5
Rainbow Child 97 28 96 10
Sunshine House 91 33 129 15
Tutor Time 169 17 151 23
Other Chains 829 295 1,098 119
1Day Care Centers with High and Medium-High DRI scores.
Capacity
Centers
Directors		 Pre-K/K
Teachers
Buyers
80+ (Largest) 26,604 32,303 3,783 5,624
40-79 24,356 25,375 3,572 4,242
1-39 (Smallest) 38,061 29,699 3,692 3,941
Unclassified 1,291 982 33 71
Age Range
Centers
Directors		 Pre-K/K
Teachers
Buyers
Under 2 Years 35,408 42,200 5,128 6,690
2-4 Years 62,265 71,436 10,605 12,851
5-6 Years 62,584 71,603 10,013 12,568
7+ Years 35,290 40,987 4,801 6,433
Technology
Centers
Directors		 Pre-K/K
Teachers
Buyers
Centers With Computers 17,451 22,992 3,539 4,906
Centers With VCRs 34,382 43,856 6,959 9,024
Special Programs/Services
Centers
Directors		 Pre-K/K
Teachers
Buyers
Before- and After-School Programs 45,766 53,235 6,705 9,165
Bilingual Programs 7,306 9,437 1,565 1,579
Infant Care Programs 35,408 42,200 5,128 6,690
Instructional Programs 44,827 54,678 8,633 10,669
Special Ed Programs 10,351 12,933 2,256 2,015
LifestyleNE Indicator
Centers
Directors		 Pre-K/K
Teachers
Buyers
Urban 14,104 14,182 1,644 1,937
Suburban 20,539 21,246 2,490 3,497
Second City 17,381 17,935 2,074 2,463
Town and Country 38,223 34,865 4,645 4,584
Household Income
Centers
Directors		 Pre-K/K
Teachers
Buyers
Under $30,0000 10,691 10,408 1,168 959
$30,000-$39,999 20,436 19,630 2,532 2,267
$40,000-$49,999 22,162 21,147 2,586 2,785
$50,000+ 37,023 37,113 4,573 6,471
Day Care Center Buyers
Day Care Center Buyers Buyers Buyers in
High DRI Centers2
All Day Care Centers 12,482 6,743
All Day Care Chains 519 128
2Buyers in Day Care Centers with High and Medium-High DRI scores.
Head Start Programs
Total
Head Start Offices 1,983
Head Start Administrators by Name 1,797
Head Start Centers 6,431
Directors by Name at Head Start Centers 6,272
Teachers at Head Start Centers 728
Head Start Programs in Public Schools 952
Head Start Teachers in Public Schools 952
Schools With Pre-K/K
Schools With Pre-K/K Programs Schools High DRI
Schools3		 Principals Pre-K/K
Teachers
Pre-K to Grade 3 72,597 33,474 97,450 228,353
Pre-Kindergarten 28,699 12,821 39,867 116,684
Kindergarten 67,158 31,461 90,819 222,298
3Schools with High and Medium-High DRI scores.
Reading First
Reading First Awards Districts
Schools
Under $400,000 923 1,254
$400,000-$1,000,000 380 1,023
Over $1,000,000 222 1,488
Reading First Contacts Total
Reading First District Directors 277
Reading First School Coordinators 2,397
Last update 7/08
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