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Educators at Home

Expand on your response rates. Reach educators at their home addresses.

MDR offers the most complete coverage and access to teacher and professor mail and email—where they live. This newly expanded file includes both compiled and response names linked to MDR's best-in-class information. Choose from the selections shown here, or call your MDR Representative for a complete list of our offerings.
Educators at Home pdf
Educators at Home Excel file
Educators at Home
Educators at Home
  Total Total With Email Total Buyers Total Buyers With Email
All Educators at Home 3,319,572 907,832 1,548,730 453,705
By Market Segment1        
 K-12 Personnel 1,825,807 539,016 555,720 196,111
     Elementary Personnel 950,112 285,886 371,936 131,206
     Middle/Junior High Personnel 283,536 83,853 70,729 25,452
     Senior High Personnel 432,782 123,687 80,651 28,755
 College Faculty 451,722 104,298 29,761 9,627
     2-Year College Personnel 109,508 27,720 10,348 3,381
     4-Year College Personnel 342,214 76,578 19,413 6,246
 Day Care Personnel 3,734 1,239 3,724 1,238
 Public Library Personnel 847 285 847 285
Unclassified Educators at Home Buyers2 -- -- 958,678 246,444
College Specialty Area3
  Total Total With Email Total Buyers Total Buyers With Email
All College Personnel At Home 451,722 104,298 29,761 9,627
Allied Health 10,975 2,812 674 207
Business Administration 20,886 5,326 1,215 397
Education 15,296 3,629 2,969 973
English Literature 19,173 3,762 3,221 1,010
Humanities 28,034 6,807 3,595 1,199
Mathematics 18,201 4,099 1,046 355
Medicine 7,072 1,874 118 33
Natural Science 11,862 2,701 740 256
Nursing 9,421 2,483 615 210
Social Science 15,972 3,619 1,332 418
Grade Teachers by Job Title1
  Total Total With Email Total Buyers Total Buyers With Email
All K-12 Personnel At Home 1,775,550 523,888 549,169 194,040
Teachers New to the Job 10,075 3,101 3,622 1,336
Pre-Kindergarten Teachers 20,779 6,523 7,408 2,730
Kindergarten Teachers 93,336 29,164 50,395 18,056
Pre-First Grade Teachers 407 134 241 93
Grade 1 Teachers 98,459 29,797 51,149 17,777
Grade 2 Teachers 93,222 28,124 44,446 15,236
Grade 3 Teachers 87,243 25,653 37,665 12,673
Grade 4 Teachers 76,179 22,752 30,965 10,825
Grade 5 Teachers 70,783 21,429 25,837 9,331
Grade 6 Teachers 56,379 17,251 17,834 6,541
Grade 7 Teachers 42,919 13,035 11,774 4,347
Grade 8 Teachers 41,403 12,541 11,220 4,200
Grade 9 Teachers 9,121 2,634 1,873 689
Grade 10 Teachers 5,473 1,608 1,164 424
Grade 11 Teachers 5,904 1,749 1,195 434
Grade 12 Teachers 5,015 1,469 1,070 400
AP Teachers 9,898 2,996 2,095 779
Head Teachers 5,939 1,969 2,833 1,049
Head Start Teachers 694 206 164 63
Lead Teachers 7,867 2,572 3,752 1,380
Team Leaders 1,391 437 382 160
K-12 Subject Teachers by Job Title1
  Total Total With Email Total Buyers Total Buyers With Email
Principals 52,142 15,406 7,750 2,555
Art 67,235 19,758 17,381 6,066
Computer Science 32,322 8,855 5,262 1,802
English and Reading 62,641 19,031 6,753 2,550
Fine Arts 45,620 15,236 10,338 4,069
Foreign/World Languages 164,166 49,766 61,766 22,845
Guidance/Student Services 9,449 2,671 1,610 576
Librarian and Media 39,414 11,433 10,290 3,644
Mathematics 58,607 16,346 8,988 3,128
Music 39,692 12,665 15,220 5,451
Physical Education 100,734 29,512 20,669 7,593
Science 43,625 13,076 5,247 1,933
Social Studies/Social Sciences 73,591 21,231 10,103 3,554
Special Education/Special Needs 81,984 23,153 15,186 5,317
Vocational Education 87,028 24,541 16,177 5,604
District Administrators 210,362 64,574 60,943 22,904
Demographic Selections
  Total Total With Email Total Buyers Total Buyers With Email
Age (Order within specified ranges only.)
18-34 427,981 125,539 188,330 65,461
35-44 638,443 179,409 289,412 90,680
45-54 753,611 257,737 326,489 126,147
55-64 684,867 226,367 304,557 112,099
65+ 204,069 48,371 99,837 25,000
Gender
Male 834,778 197,642 269,320 57,636
Female 2,227,390 646,833 1,093,586 349,484
Household Income (Order within specified ranges only.)
Under $15,000 216,607 52,699 100,030 28,388
$15,000-$24,999 221,079 53,435 104,925 27,876
$25,000-$34,999 274,474 63,794 138,437 33,484
$35,000-$49,999 497,493 120,182 251,584 60,950
$50,000-$74,999 717,162 195,562 333,975 95,753
$75,000-$99,999 543,149 162,371 240,108 78,790
$100,000-$149,999 519,255 162,356 225,315 79,309
$150,000+ 311,657 96,977 136,224 48,713
Unknown 697 105 697 105
Household Interests
Charitable Contributors 900,788 316,687 426,115 160,329
Home Ownership 2,543,548 777,743 1,059,936 375,510
Investors 721,246 260,699 343,151 130,446
Online Purchasers 477,401 184,563 235,313 94,667
Travel Interest 1,032,625 363,831 477,092 180,686
LifestyleNE Indicator
Urban 395,083 98,280 194,912 52,574
Suburban 901,849 258,837 422,310 131,137
Second City 553,804 150,770 254,047 72,784
Town and Country 1,465,810 399,304 676,729 197,037
Marital Status
Married 1,626,805 538,058 669,291 251,516
Metro Status
Urban 939,535 246,004 426,345 119,050
Rural 905,276 241,957 413,123 116,508
Suburban 1,405,553 402,490 680,066 209,810
Presence of Children
Households With Children 1,286,926 400,229 567,901 196,404
Telephone Numbers 424,328 115,902 141,103 48,505
Buyer Names
  Total Buyers Total Buyers With Email
Buyer Selects
All Educators at Home Buyers

 

 
Book Buyers 402,111 138,624
Multibuyers 219,417 87,172
Recency of Purchase:
+ Past 6-Month Buyers 10,473 2,477
+ Past 12-Month Buyers 286,823 54,007
Seminar Attendees 445,584 162,394
Video/Multimedia Buyers 32,687 12,487
Interest Level
Elementary 1,989,069 555,962
Secondary 731,097 211,694
College 453,139 104,737
Unclassified 146,267 35,439
1Compiled names linked to the MDR database.
2Buyer names not matched to the MDR database.
3Over 200 Specialty Areas available. Call MDR for additional Specialty Areas.
Last update 12/08
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