What the Research Says
Each year MDR conducts thousands of email campaigns on behalf of leading education marketers, which gives us the ability to analyze the characteristics of these email campaigns. Our email marketing reports present detailed analysis of educational email marketing campaigns and deliver the information and guidance you need to make effective and profitable decisions.
Whether you are just getting started or a seasoned education email marketer, these must-have reports provide lessons learned, suggestions about future trends, and actionable recommendations to help you execute highly successful email marketing programs.
Email Trends in the Education Market 2011
Email marketing is critical to today’s educational marketer. Learn how to improve the results of your own campaigns and build sustainable email marketing strategies for the future when you understand the current trends in email marketing to educators. Gain valuable insight into the current state of educational email marketing with our latest edition of the market's only comprehensive K-12 and college e-marketing study. This new and expanded report-based on the results of thousands of campaigns to schools and colleges-provides in-depth analyses of deployment and response rate trends as they relate to:
- Average open/click rates
- Time of day/day of the week results
- Job title/course code results compared
- Frequency of emails sent and their effects on response rates
This new edition includes chapters that explore teacher, administrator, and college faculty attitudes, habits, and use of email regarding:
- Frequency of email educators receive at their school email address
- The types of educational email offers they respond to
- Email clients in use
- Mobile engagement of school email
- Educators perception relating to Spam filtering at their school
Now, for the first time ever, the report includes a chapter dedicated to analyzing campaigns deployed to higher education institutions for deeper insight specific to college marketers.
Email Trends in the Education Market 2010
Take your email marketing expertise to the next level with the latest edition of the market’s only comprehensive K-12 and college e-marketing study. This new and expanded report is based on the results of thousands of campaigns to schools and colleges and provides in-depth analyses of deployment and response rate trends as they relate to:
- Campaign size
- Time of year
- Day of the week/time of day
- Market types
This latest edition includes chapters that explore teacher, administrator, and college faculty attitudes, habits, and use of email regarding:
- Educational email offers
- Email related to social networking sites
- Email clients in use
- Remote access to school email accounts
- Wireless email use
The report also includes a chapter detailing education marketers’ use, results, and planned budget of email as part of their overall marketing mix.
Email Trends in the Education Market 2009
The third edition of this report provides in-depth analyses of deployment and response rate trends with campaign size, time of year, and market types as well as the effects of multi-channel marketing using email. And new chapters explore the habits and use of email by teachers, administrators, and college faculty. These chapters examine their attitude toward educational email offers, email clients in use, remote access to school email accounts, and wireless email use. The report focuses on key findings in the following areas:
- Prospecting Email Campaigns
- Multi-Channel and Specialized Customer Campaigns
- Teachers’' View of Email
- District Administrators’ View of Email
- College Faculty Views of Email
- MDR’s Email Best Practices
Email Trends in the Education Market 2007
The latest edition of the market’s only comprehensive K-12 and college e-marketing study gives you in-depth analyses of deployment and response rate trends with campaign size, day of the week, and market types as well as email creative attributes for thousands of campaigns to schools and colleges. The study’s detailed analysis includes:
- Email Open trends and Click-Through trends
- 2006 vs 2007 trend analysis
- Prospecting email results vs. customer file email results
- Education marketers’' views of email and their outlook for the future
- Email creative analysis and elements of effective campaigns
- MDR’s email best practices
E-Mail Trends in the Education Market:
A Comprehensive Analysis of the 2005-2006 School Year
This first-of-its-kind study of educator use, acceptance, and activity resulting from email received at their school accounts provides a detailed review of aggregated results from thousands of email campaigns executed by MDR on behalf of customers. The study’s detailed analysis includes:
- Teachers’ Habits and Perception of Email
- Email Open and Click-Through Trends
- Best Days and Weeks to Deploy Email to Schools
- Ideal Size of Email Lists to Gain Maximum Results
- Prospecting Email Results vs. Customer Email Results
- MDR E-Marketing Best Practices
