What the Research Says
Each year MDR conducts thousands of email campaigns on behalf of leading education marketers, which gives us the ability to analyze the characteristics of these email campaigns. Our email marketing reports present detailed analysis of educational email marketing campaigns and deliver the information and guidance you need to make effective and profitable decisions.
Whether you are just getting started or a seasoned education email marketer, these must-have reports provide lessons learned, suggestions about future trends, and actionable recommendations to help you execute highly successful email marketing programs.
Email Trends in the Education Market 2007
The latest edition of the market’s only comprehensive K-12 and college e-marketing study gives you in-depth analyses of deployment and response rate trends with campaign size, day of the week, and market types as well as email creative attributes for thousands of campaigns to schools and colleges. The study's detailed analysis includes:
- Email Open trends and Click-Through trends
- 2006 vs 2007 trend analysis
- Prospecting email results vs. customer file email results
- Education marketers' views of email and their outlook for the future
- Email creative analysis and elements of effective campaigns
- MDR's email best practices
E-Mail Trends in the Education Market:
A Comprehensive Analysis of the 2005-2006 School Year
This first-of-its-kind study of educator use, acceptance, and activity resulting from email received at their school accounts provides a detailed review of aggregated results from thousands of email campaigns executed by MDR on behalf of customers. The study's detailed analysis includes:
- Teachers' Habits and Perception of Email
- Email Open and Click-Through Trends
- Best Days and Weeks to Deploy Email to Schools
- Ideal Size of Email Lists to Gain Maximum Results
- Prospecting Email Results vs. Customer Email Results
- MDR E-Marketing Best Practices
Call your MDR Representative to order your copy of these reports.
800-333-8802 • www.schooldata.com • mdrinfo@dnb.com
