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InfoBuyers gives you responsive buyer names, subject-area selectivity, and added response boosters—all in one database. It's your key to better results.
InfoBuyers are well-educated, career-oriented individuals who are committed to lifelong learning for personal enjoyment and professional advancement. These upscale consumers have purchased one or more educational or professional products or services by direct mail in the past 24 months.
This file contains 14+ million direct mail buyers and nearly 700,000 emails from the customer records of over 80 industry-leading companies. Each product purchased is linked to a standardized hierarchy of subject areas, giving you the benefit of detailed selectivity and consistent data integrity. This exclusive subject-area selection capability lets you focus on specific content areas to match your products and offers.
| Direct Response InfoBuyers |
|
| InfoBuyers |
Total |
Total With Email |
| All InfoBuyers |
14,155,908 |
930,415 |
|
| InfoBuyers Subject Purchased |
Total |
Total With Email |
Agriculture
|
1,470 |
61 |
Architecture
|
66,829 |
1,954 |
Business
|
2,951,197 |
203,016 |
Classics
|
17,371 |
1,360 |
Communications
|
56,969 |
3,922 |
Computer Science
|
280,906 |
12,735 |
Criminal Justice
|
1,008 |
48 |
Education
|
483,842 |
16,464 |
Engineering
|
679,998 |
41,019 |
English
|
286,623 |
10,487 |
Family & Consumer Science
|
565,355 |
46,235 |
Fine Arts
|
172,410 |
4,231 |
Health
|
658,509 |
49,221 |
Law
|
900,989 |
73,396 |
Medicine
|
671,088 |
48,210 |
Nursing
|
1,936,999 |
353,639 |
Philosophy
|
33,151 |
1,717 |
Physical Education
|
253,656 |
11,113 |
Religion
|
86,315 |
3,914 |
Science & Math
|
163,571 |
8,734 |
Social Studies
|
1,097,669 |
74,158 |
| Career & Technical Education |
434,361 |
28,916 |
|
| Product Type Purchased |
Total |
Total With Email |
| Bookbuyers |
959,039 |
50,706 |
| Conference Attendees |
1,336,815 |
95,123 |
| Periodical Subscribers |
3,243,291 |
433,108 |
| Technology Buyers |
4,748,498 |
195,268 |
|
| Hotline Selects |
Total |
Total With Email |
| Multibuyers |
4,892,188 |
413,949 |
| Online Purchasers |
1,132,884 |
79,172 |
| Recency of Purchase |
|
|
| 3-Month Buyers |
2,051,571 |
194,518 |
| 6-Month Buyers |
5,600,844 |
567,126 |
| 12-Month Buyers |
9,886,879 |
902,622 |
|
| Address Type |
Total |
Total With Email |
| Business |
6,507,427 |
303,689 |
| Consumer |
7,648,481 |
626,726 |
|
| Gender |
Total |
Total With Email |
| Male |
6,367,126 |
371,793 |
| Female |
6,619,332 |
486,554 |
|
| Marital Status |
Total |
Total With Email |
| Married |
8,726,116 |
614,963 |
|
| Presence of Children |
Total |
Total With Email |
| 0-3 Years |
643,990 |
71,723 |
| 4-6 Years |
394,332 |
35,233 |
| 7-9 Years |
287,984 |
27,525 |
| 10-12 Years |
243,844 |
25,107 |
| 13-18 Years |
645,299 |
82,758 |
|
| Age |
Total |
Total With Email |
| 18-24 |
364,492 |
36,161 |
| 25-34 |
771,887 |
66,644 |
| 35-44 |
1,038,629 |
70,873 |
| 45-54 |
773,881 |
54,994 |
| 55-64 |
380,099 |
33,799 |
| 65+ |
1,167,281 |
111,059 |
|
| Income |
Total |
Total With Email |
| Less or Equal to $15,000 |
530,802 |
39,6889 |
| $15,000-$24,999 |
569,583 |
40,250 |
| $25,000-$34,999 |
664,797 |
46,456 |
| $35,000-$49,999 |
1,122,961 |
83,778 |
| $50,000-$74,999 |
1,554,718 |
129,377 |
| $75,000-$99,999 |
1,145,662 |
104,529 |
| $100,000-$124,999 |
747,024 |
70,747 |
| $125,000-$149,999 |
407,229 |
37,684 |
| $150,000+ |
818,661 |
70,089 |
|
| Other Interests |
Total |
Total With Email |
| Charitable Contributors |
2,297,502 |
253,532 |
| Home Ownership |
5,417,964 |
514,718 |
| Investors |
1,810,787 |
212,830 |
| Travel Interest |
2,652,860 |
296,736 |
|
| Telephone |
Total |
Total With Email |
| Telephone Numbers |
478,898 |
51,718 |
| Last update 7/08 |
|
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