MDR’s Online Educator Panel gives you instant access to pre-recruited educators so you can roll out a survey and get results far more quickly and cost-effectively than traditional telephone or mail surveys.

The pace of business moves faster every day. You need answers and information at your fingertips in order to act on opportunities and keep on top of the market. You’re busy and educators are busy. An online panel provides a convenient way for educators to respond to your survey and for you to receive vital market intelligence.

MDR’s Online Educator Panel is perfect for:

• Getting answers to your business questions quickly and cost-effectively
• Understand your market better through communication with key educators
• Test your marketing messages
• Concept/product testing
• Roll out more effective products and promotions using the data gathered
• Sales tracking studies
• Measuring brand awareness

MDR’s Online Educator Panel is unique. Panelists are pre-recruited from MDR’s information rich education database. Important data on each educator is available, such as number of years in the profession, number of years in current position, highest level of education and age. You don’t have to waste valuable survey questions gathering this data—it’s already a standard part of each double opted-in panel participant profile.

You will find information on:

• Number of years as a teaching professional
• Number of years in current position
• Age
• Ethnicity
• Highest level of education completed
• School size and student enrollment where educator works
• Urban, suburban or rural school settings
• Geographic region of the U.S.

All of this specialized data enables richer analysis and allows MDR’s Market Research Experts to position your survey results in the wider context of the education market. MDR’s market insight, unique data and attention to detail ensures that your survey will be executed at the high standard of quality that has come to be associated with MDR’s Market Research team.

In addition to the personal demographic information on each educator, detailed information about his/her institution, like school size, metro status and student enrollment, is also part of the profile. All of this specialized data enables richer analysis and allows MDR’s Market Research Experts to position your survey results in the wider context of the education market.

See who’s a member of the Online Educator Panel:

• Over 35,000 educators
• 7,000+ teachers at every grade level, K–12
• Over 500 principals and assistant principals
• 20,000+ Reading, English and Language Arts teachers
• 16,000+ Math teachers
• 14,000+ Science teachers
• 15,000+ Social Studies teachers
• 5,700+ Special Education teachers
• 4,900+ Fine Arts teachers
• 4,500+ Computing/Information Technology Teachers and Lab Supervisors
• 3,500+ English Language Learning teachers
• Educators from every state in the U. S.
• Educators’ years of experience is included
• Educators from all types of school settings—urban, suburban and rural school settings
• Plus more educators are joining the Online Educators’ Panel every day!

Contact us for district-level administrators information.

While focus groups and phone surveys continue to be staples of an ongoing research program, the Online Educator Panel is a strong addition to MDR’s market research toolbox. A few advantages of the Online Panel include:

1. Ability to use multi-media. The Internet provides a perfect environment to show panelists video clips, product images, marketing creative and more. Respondents tend to grasp concepts and understand questions more clearly when presented with visual stimuli.
2. Lower project costs. Online surveys are generally more cost effective than traditional phone surveys.
3. Convenience and comfort for respondents. Educators can choose when and where to respond to online surveys and often feel more comfortable responding when they can answer questions without the presence of an interviewer.

4 simple steps to conducting research with MDR’s Online Educator Panel:

1. Call your MDR Sales Representative at 800-333-8802.
2. Choose the panelists you’d like to have your survey sent to. MDR has pre-recruited a diverse group of educators from all 50 states, at all grade levels, and in all subject areas. You can even choose panelists based on number of years teaching, number of years in their current position, highest degree earned, and more!
3. Work with MDR’s Market Research team to craft a dynamic and effective survey. Our researchers understand the intricacies of the market and have extensive experience communicating with educators. When you turn to MDR’s Market Research team, you’ll benefit from our experience and insights.
4. Sit back and let MDR do the rest. MDR will send your survey to your chosen panelists and provide a written report and analysis of the results.

Market Research questions?
Call our Market Research team at 800-525-5811.