A Full Suite of Research Tools: Quantitative, Qualitative, and Secondary Research Services

QUANTITATIVE RESEARCH

Quantitative research delivers hard data about your target audience.

Measure their level of awareness, what they think of your product, and their purchase intent. This type of data is essential, particularly when determining the feasibility of new products, measuring market share, and assessing brand awareness among educators. Use quantitative research for:

• Concept and Product Testing
• Market Sizing/Market Potential
• Competitive Product/Service Assessment
• Purchasing Forecasts
• Customer/Client Satisfaction

Data collection options include telephone, online, phone-to-web, mail, or in-person surveys.

QUALITATIVE RESEARCH

Qualitative research gives you insight on the thoughts, feelings, and motivations of your customers and prospects.

Qualitative research uses smaller sample sizes and more personal interaction to explore new hypotheses and ideas. It’s findings are directional in nature, and help you uncover rich insights about your market.

From determining product perception and buying preferences to getting reactions to new marketing campaigns, our research team will work with you to select the best qualitative approach, including traditional or online focus groups, mini-groups, or in-depth interviews, and then interpret the findings.

Use qualitative research to:

• Identify education industry trends
• Develop strategic positions
• Understand market drivers
• Pinpoint target markets
• Determine unmet needs
• Craft effective marketing messages

Our research team will work with you to select the best qualitative approach, including traditional or online focus groups, mini-groups, or in-depth interviews, and then interpret the findings.

SECONDARY RESEARCH

Secondary research can be extremely informative and essential to developing your competitive edge.

Our in-depth knowledge of the market and its players increases the speed and effectiveness of our publication search, providing you with comprehensive findings in a timely, cost-effective manner.  

In addition to developing custom primary research studies, MDR offers a variety of secondary research and writing opportunities.

• Market Scans
• Competitive Analyses
• SWOT Analyses
• White Papers
• Case Studies

Market Research questions?
Call our Market Research team at 800-333-8802.