1. Implement “pristine” list management

The education market is an environment of change. Each year, over 20% of teacher names become outdated. As more teachers reach retirement age, that number will only increase. Nearly 2,900 schools close or consolidate each year. A well-maintained customer list will:

• Generate higher response rates
• Reduce mail waste
• Make sales reporting more reliable
• Increase revenue and customer retention

MDR services such as File Cleaning, Data Overlay, Educator Delete Database (an MDR exclusive), Educator Scrub Merge/Purge, and Super 10 Data Append, can help protect you from the high costs of poor data hygiene.

2. Transition from postal mail to email

If you’ve been considering adding email to your marketing mix, a future of annual postal increases is the perfect motivation. This cost-effective marketing method offers benefits such as:

• Build stronger, more profitable customer relationships
• Quickly and easily customize your message to small targeted segments
• Instantaneous delivery; no printing or mailing times
• Immediate response indicators; you can immediately follow up with those that are opening and reading your email campaigns
• Utilize email with online savvy customers who prefer this medium
• Quickly test new acquisition and lead-generation strategies
• Conduct market research
• Drive traffic to your Web site

And you’ll find you have excellent reach to educators with email:

• 87% access their email during the day
• 75% have purchased over the Internet
• 57% use their school email accounts for information about education products and services*

MDR’s E-Marketing Solutions can help you jump-start an email campaign: prospect with E@quire, email your customers with E@ppend, or get a multi-channel boost with DM-Optimizer.

*Source: MDR Report, E-Mail Trends in the Education Market: A Comprehensive Analysis of the 2005-2006 School Year.

Let MDR help you control your costs and improve your ROI. Call your MDR Representative today! 800-333-8802.

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