MDR Launches Customer Data Modeling Solution Exclusively
for the Education Market
New Affinity Modeling product uses customer results and MDR data to deliver actionable information.
May 13, 2009 – MDR announced today the release of Affinity Modeling, a unique-to-education, customized data modeling solution that quickly identifies the best growth targets in a customer database and across the comprehensive MDR K-12 education universe. Focused on building a profile of customers who are most likely to respond to specific product and service offers, Affinity Modeling can help direct marketers refine strategies to drive more sales, more quickly, resulting in significantly improved ROI.
Developed in partnership with Acxiom, a global leader in data management, Affinity Modeling as been in development and testing for the past 18 months. Basal publishers, supplemental publishers, test prep, and professional development companies have already experienced the power of Affinity Modeling in the beta phase to help their bottom line.
As marketers face increasing pressure to improve the return on marketing investments, the ability to fine-tune direct mail and email contact strategies using Affinity Modeling can directly benefit the bottom line for businesses in the education market. “Education marketers understand the increasing importance of ROI to drive the success of their organizations and are seeking more strategic ways to segment the market,” said Chuck Romans, MDR Vice President of Product Development. “With Affinity Modeling, education marketers now have a solution that benefits from MDR’s world-class data and education expertise, combined with Acxiom’s strong analytical capability to help target profitable segments of the education universe. Ultimately our customers can pinpoint their best leads to drive more sales.”
Affinity Modeling builds on both campaign and purchasing data provided by MDR customers and matches that with the full MDR universe of districts and schools to target the profiles of institutions ranked from the highest response to the least responsive. Deliverables include a detailed executive summary, school-level and educator reports with response rates in deciles, as well as the ability to flag the MDR database with the deciles customers wish to target in future campaigns. Because the streamlined modeling process leverages MDR’s deep database of schools and districts and their specific characteristics along with Acxiom’s sophisticated modeling tools, Affinity Modeling offers customers affordable, fast answers to refine marketing strategy and improve results in a matter of weeks.
Customers interested in learning more about Affinity Modeling can visit schooldata.com or call their MDR Representative at 800-333-8802.
