MDR’s Education Market Database Now Includes More Contacts at K-12 Districts and Schools
After integration of acquired QED database, customers have even more opportunity to grow in the education market.
As a result of acquiring Quality Education Data (QED) in February 2009, MDR has announced significant enhancements to the district, school, and personnel data, available through the MDR K-12 Education file. Building on MDR’s and QED’s combined expertise in the education market, these results confirm that customers can continue to expect more superior quality information and products to drive growth in the education market.
More Personnel and Email Contacts Available
Adhering to strict standards for quality, the exhaustive matching and verification process across the MDR and QED files focused on maintaining the high standards that the MDR brand is best known for. The resulting database and related products now offer the industry’s most comprehensive coverage of K-12 district, school, personnel, and related job roles, including more educators, titles, and email contacts:
- 3,830,804 K-12 teachers – an increase of over 400,000 additional teachers
- 376 specific job functions – including 20 new administrative and teacher titles
- 3,341,659 K-12 email contacts – an increase of over 350,000 new email addresses
Additionally, it is anticipated that even more educator names and emails will be added in the coming weeks as the integration process continues.
More High-Quality Information, Delivered With World-Class Service
For customers who previously looked for unique institutions and contacts across two leading education market files, the MDR K-12 database now offers a one-stop solution for high-quality, reliable products and services. Feeding traditional list, email, and data lease solutions, MDR’s K-12 data also serves as the backbone for Education MarketView, the online sales opportunity database, ROI-enhancing data hygiene services to update and expand customer files, and the selection criteria for targeted MDR Market Research Solutions.
More Data = More Sales and Marketing Solutions
As anticipated, the net result for MDR customers is continued opportunity for growth through this acquisition. Starting with a proven foundation of world-class data, MDR is committed to providing customers a complete spectrum of end-to-end marketing solutions—all driven by a strong team of experts who can help solve marketing challenges and improve ROI for customers.
For more information about selections available or to discuss your next marketing project, please contact your MDR Representative at 800-333-8802.
