MDR Releases Completely Refreshed and Expanded Educators at Home File With Full School Linkage
Broader Coverage and Selectivity Creates Multi-Channel Contact Opportunities for Customers
July 6, 2010 – MDR announced today that its new Educators at Home file is now available with 3.1 million educators fully linked to their institution, representing a 40% growth in contacts. An infusion of 1.3 million new names has dramatically increased the market coverage in the largest database for educator home addresses on the market. Another significant improvement includes linkage of every at-home address in the file to a corresponding school address in MDR’s institution file, making it easier for MDR customers to effectively integrate multiple touches in marketing campaigns.
“Education marketers are looking for expanded opportunities to reinforce messaging with customers and prospects, and we are continually focused on delivering that,” said Chuck Romans, Vice President of Product Development for MDR. “Since we introduced it in 1991, Educators at Home has been an excellent channel for customers to keep their brands and products front-of-mind with teachers, professors, and administrators, beyond the school building.”
Home-School Linkage
Customers can now use the channel even more effectively by targeting educators at home using the same selections they use at school, creating an effective multi-touch opportunity for reaching targeted potential buyers. With the school year about to begin for the fall term, customers can expand the reach of back-to-school marketing at the home address, helping educators recognize and buy products when they return to school.
Buyer Selects Also Upgraded
Additionally, the buyer selects for Educators at Home have improved by increasing both the quantity and the quality of the contributors to the file. There are now 100 contributors generating 14 million annual transactions, from virtually every education market vertical, including supplemental publishers, technology companies, education associations, professional development providers, and children’s magazines. Every buyer at-home address in the file is a confirmed educator with a job title, further expanding the home-school marketing opportunities to known product purchasers.
More College-Level Opportunities
College marketers have expanded opportunities to reach the most appropriate, targeted prospects, as the college personnel segment of the Educators at Home file is now selectable at the course code level. This enhancement significantly expands on the previous department-only option for this file.
To learn more about how MDR’s Educators at Home file can help drive your fall marketing results, call your MDR Representative at 800-333-8802.
