For Immediate Release
March 25, 2010

Contact MDR Sales:      
800-333-8802      

New MDR Report Confirms Email as the Most Used and Most Effective Channel in Education Marketing

Study provides exclusive insight about access, opinions, and purchasing behavior of educators using and receiving email communications.

New research confirms email as the most common channel for direct marketing and the most effective, according to the just released report, Email Trends in the Education Market 2010. The fourth annual MDR study on how educators and marketers are using email today focuses on the use of email across the K-12 and higher education markets, with additional insight from a survey of education marketers about prospecting email campaigns.

“We are very excited about the depth of insight we have added to this year’s email marketing report,” said Christopher Ziemnicki, leader of MDR’s e-marketing solutions and co-author of the report. “MDR has been able to provide exclusive insight to trends in education e-marketing for more than seven years. This year we were able to include the results from surveys to educators and education marketers as well as in-depth customer campaign analysis. The combined insight from both audiences, combined with our unique ability to track campaign deployment results, gives MDR customers unprecedented insight on how to maximize the e-marketing channel.”

Email Trends 2010 builds on thousands of individual email campaigns conducted during the 2008-2009 school year and is designed to help education marketers better understand the marketplace and execute email campaigns that drive the best results. It also provides useful benchmark data to evaluate completed campaigns and specific actionable tips about best practices.

Specific findings detailed in the report include:

• Virtually all teachers surveyed have access to school-based email accounts and can access them at home as well as at school.
• The majority of teachers surveyed have made a purchase after receiving email at school.
• Email is on equal footing with catalogs as a preferred way to receive product communications.
• District administrator use of wireless devices has increased by 11% in one year.
• College faculty tends to prefer email to paper communications.
• Email has become the most common type of direct marketing activity, and multi-channel marketing is standard practice.

The Email Trends 2010 report provides in-depth analyses of deployment and response rate trends, including time of year, day of the week, time of day, and market types--publishers, supplemental supply companies, and technology companies, among others.

MDR presented highlights from this study in a customer webinar on February 25, 2010. Click here to download a recording or the slides from the session.

To learn more about the report’s content, click here. To order Email Trends in the Education Market 2010: A Comprehensive Analysis of the 2008-2009 School Year, call 800-333-8802 or order online.