Exclusive New Email Campaign Tool Expands Sales Opportunities
Automated, triggered campaign features increase sales leads with MDR’s leading education market email services.
August 25, 2011 – MDR today announced the release of an automated email tool—Campaign Follow-Up Triggers—that allows repeated deployments to a targeted educator prospect universe based on the recipients’ behavior. This industry exclusive e-marketing enhancement provides customers a best practice, cost-effective way to follow up on email campaigns and maximize their sales opportunities.
MDR customers can now create programs that automatically deploy a follow-up message to responders—people who have opened or clicked in the initial email message—and up to three additional to those who have not responded. These automated messages are designed to yield greater overall campaign response and
sell-through while offering significant savings to customers’ deployments.
“We are excited to add a powerful enhancement to MDR’s email product suite,” said Chris Ziemnicki, Senior Director of Product Development at MDR. “Campaign Follow-Up Triggers give customers the ability to send follow-up messages in an automated way, which is proven to increase the response rate and ROI of their email campaigns. Automated follow-up messages to individuals who have seen your initial campaign is another lead-nurturing best practice and drives stronger results for customers through their MDR campaigns. Now customers can quickly follow up with individuals who opened or clicked their original message and send additional pushes to those who did not open the first email. This is an e-marketing best practice, as it maximizes the time and financial investment in a campaign while allowing customers to test their offers and creative to get the best return.”
Best Practices in Email Marketing
MDR’s E-Marketing Solutions continually add new features to expand customer marketing opportunities, and the new trigger-based responder messaging is based on the best practice of drip marketing, which focuses on sending multiple messages to a subset of leads over a period of time. Drip marketing campaigns are a great way to nurture current and potential customers, using automated follow-up messages focused on the behavior of the recipient.
MDR pioneered email marketing services to the education market starting in 2000 and continues to enhance their services with new features to help customers follow best practices and improve the performance of their email, maximize their marketing spend, and drive more sales.
Learn More
Customers wishing to learn more about strategic email marketing practices can look for our upcoming free MDR educational webinar in September. For more information about all of MDR’s email marketing solutions, visit schooldata.com or call your MDR Representative at 800-333-8802.
