Expanded and Enhanced Buyer Coverage Now Available
MDR today announced new investments in its growing suite of buyer contacts with three important upgrades to the InfoBuyers response file: the addition of email addresses, the overlay of key household demographics, and address quality improvements with NCOA processing. These enhancements to InfoBuyers, a direct response database of over 13 million contacts acquired by MDR from MKTG Education Services in July 2007, offer customers new opportunities to reach proven buyers through the email channel and improved deliverability for the mail file.
InfoBuyers is a multi-contributed file of recent information or service buyers across a broad range of verticals, such as financial, business, health care, professional development, technology, scholarly publications, hobbyists, and more. With the launch of 700,000 email addresses available today, continued investment in the email file will support MDR’s plan to reach over 1 million InfoBuyers email addresses by year-end. The introduction of regular NCOA processing as part of the standard updating process adds new deliverability to the file and ensures new levels of consistency across multiple-source contact information.
“InfoBuyers adds an entirely new set of options for MDR customers, and the investment in email is just the start. Many of our broker customers have been using InfoBuyers for years, and these enhancements reflect feedback we’ve received from them on how to make the product more useful,” said Chuck Romans, MDR Vice President of Product Development. “Our traditional education market customers may be able to leverage either the home or business segments of InfoBuyers in order to expand their market. Being able to offer over 13 million buyers creates a lot of new opportunity for them.”
The InfoBuyers database offers marketers unique capabilities for campaign targeting, with selectors by interest area, by type of product purchased, and by recency, among many others. Major segments in the InfoBuyers file include 4.4 million business InfoBuyers names, 1.7 million health and medical InfoBuyers names, 9 million professional development InfoBuyers names, and 4.1 million technology InfoBuyers names.
In addition to InfoBuyers, MDR’s buyer offerings include a range of buyer selections across the extensive compiled files for educational professionals, with 1+ million K-12 educator-buyers at school, 1.7 million K-12 educator-buyers at home, 100,000+ college educator-buyers at school, and 159,000+ college educator-buyers at home. Marketers can pinpoint their best prospects within this file with over 300 job function selections, plus numerous demographic and buyer selections, including DRI, MDR’s exclusive, predictive Direct Response Index™.
Learn more and see the latest counts for MDR’s range of responsive buyer files, or call your MDR Representative at 800-333-8802.
