MDR Announces Access MarketView, a Salesforce.com App for the Education Market
New tool provides sales and marketing professionals with direct connectivity to education data through leading CRM platform.
January 3, 2012 – MDR today announced plans for Access MarketView, a new Salesforce.com application for its leading Education MarketView sales lead tool. The new application will be released in February 2012 and available for download from the Salesforce.com AppExchange.
“Education MarketView has become an essential tool for most direct sales teams in the education market,” said Christopher Ziemnicki, Senior Product Director, MDR. “It is a natural progression for us to integrate with Salesforce.com, as well as other customer relationship tools, giving MDR customers a single point of access to their essential education data through their CRM.” MDR plans to roll out applications for additional CRM platforms following the Salesforce.com release.
New Access, Same Valued Market Insight—Funding, Construction, Grants, RFPs, and More
“Many of our current customers have been anxiously waiting for single sign-on access between their CRM and MarketView,” said Derek Fairfield, MDR Sales Solution Product Manager. “They will now have access to all the funding, construction, grant, RFP, and key contact information they need to drive sales in an easily accessible application that links to their valuable customer data. This new offering expands the access for current subscribers and offers more value for businesses looking to buy MarketView.” Customers who wish to use the new app must be subscribers to Education MarketView and can add the Access MarketView application from their Salesforce.com dashboard. All MarketView modules will be viewable via Salesforce.com with the ability to import institutional and construction data, as well as grant recipient lists.
Learn More About Access MarketView
Customers who want a more in-depth look at the new app can sign up for the next product information session on January 17, 2012, or contact their MDR Representative at 800-333-8802.
More About Education MarketView
Education MarketView provides real-time access to the most complete and accurate, demographic-rich data on over 6,000 colleges and 115,000 K-12 schools nationwide, allowing sales and marketing professionals to search for targeted opportunities and instantly connect via email or phone, as well as plan site visits and deliver mail collateral.
- One-click email connection to key district, school, and college personnel
- In-depth information about federal and state grants and other funding programs, including available amounts, timing, contacts, and grant recipient lists
- Timely, detailed coverage of thousands of bids and awarded projects at the state and local levels, including type of products/services needed and contact information
- Life-cycle K-12 and college construction and renovation data on more than 21,000 projects from pre-planning through completion (tracked at ten stages), plus the key contacts for every project
- Powerful search and list-building options, including customized searches by district and school personnel, administrative offices, geography, type of institution, enrollment, budget numbers, and many others
- Ability to create email alerts that will help you stay ahead of the competition and abreast of developments that are important to your business
- A valuable resource for contacting both customers and prospects based on new staff, funding, bids, construction, and hundreds of other changes throughout the school year
