For Immediate Release
January 16, 2008

Contact MDR Sales:      
800-333-8802      

Now Available...
MDR’s MarketView Now Includes College Data

Comprehensive college profiles and related construction opportunities now part of core subscription tool

MDR is pleased to announce the expansion of its flagship sales and marketing tool, Education MarketView, to include college profile data and comprehensive construction project information at those institutions. This enhancement provides customers with a single sales and marketing tool for education across the K-12 and College markets, including the sales opportunities for multiple stages of construction.

The incorporation of college data is the most recent example of MDR’s commitment to continued enhancements to MarketView. The addition of college profiles and related college construction data expands MarketView’s value to include the full content of MDR’s School Construction Alert® (SCA) product, previously valued at $5,000 when sold separately.

With this release, national MarketView users now get:

• On-demand access to the most complete and accurate district-, school-, and college-level contact data available anywhere in the industry
• Detailed information for over 6,000 colleges and 115,000 K-12 schools nationwide
• Life-cycle K-12 and College construction and renovation data on over 21,000 projects from pre-planning through completion (tracked at 10 stages), plus the key contacts for every project
• In-depth information about federal and state grants and other funding programs, including available amounts, timing, and contacts
• Powerful search and list-building options, including customized searches by district and school personnel, administrative offices, geography, type of institution, enrollment and budget numbers, and many others
• Ability to configure and receive email alerts customized to customers’ needs
• A valuable resource for contacting both customers and prospects based on new staff, funding, construction, and hundreds of other changes throughout the school year

Powerful New Features Enhance Value for Sales and Marketing Professionals
With this recent upgrade to MarketView, subscribers gain even deeper insight into funding, grant, and construction opportunities in an easy-to-search, intuitive Web subscription. Users now get a continuous flow of additional opportunities that provide a “reason to call” by tracking changes in staffing, funding, construction, and address information through email notification that can alert users to some or all changes made to the MarketView database each day.

Future MarketView Enhancements
MDR’s commitment to customers includes continued expansion of features and data throughout 2008 as part of a user’s base national subscription price.

FREE 15-Day Trial of MarketView
A fully functional 15-day free trial subscription of MarketView is available through your sales representative or by visiting schooldata.com.

To learn more about MarketView, call your MDR Representative at 800-333-8802.